About CrossFit Dominate
CrossFit Dominate is built for people who want to get stronger, fitter, and more confident, without feeling intimidated walking into a gym. We keep it simple: great coaching, smart programming, and a community that supports you from day one.
Meet your coaches at CrossFit Dominate
Founded on a genuine love for helping people, our dedicated coach is the heart and soul of our gym. We meet you where you are, teach you how to move well, and keep you consistent with clear guidance and real accountability.
Frank has been doing CrossFit for over 11 years and holds his CrossFit Level 2 Trainer (CF-L2) credential. He is passionate about the CrossFit methodology and the community it builds through constantly varied, functional movement performed at high intensity.
Frank spent 10 years as a collegiate baseball coach and served 25 years with the New Jersey State Police. Those experiences shaped his approach to coaching, leadership, and accountability.
He is married with two children, all of whom are CrossFit athletes. Frank is proud to lead an affiliate that prioritizes quality coaching, consistency, and long-term fitness for every member.
Kelly Mavis is a CrossFit Level 2 Coach and personal trainer with over 7 years of experience coaching both kids and adults. A former college soccer player and club rugby athlete, she brings an athletic, well-rounded approach to coaching that emphasizes smart movement, confidence, and consistency. As a mom of two, Kelly is passionate about creating a supportive, fun environment where athletes of all ages and fitness levels can thrive.
Danielle began her CrossFit journey in 2018 and quickly fell in love with the community and methodology. She earned her CrossFit Level 1 certificate in late 2021 and began coaching in 2022. In 2025, she continued her development by earning her CrossFit Level 2 certificate. Danielle’s favorite movements to coach and to perform are the Olympic lifts. She is passionate about helping athletes of all ages and abilities build strength and confidence both in and out of the gym.
I’m an L1 Hyrox Performance Coach with a strong foundation in both fitness and academia. I hold a PhD in Biological Sciences, where I focused on the physical and mental facets of fitness. I have deep expertise in the anatomical, physiological, and biochemical principles that underpin functional fitness and endurance training. With extensive experience as a Personal Trainer, Endurance Coach, and Fitness Facility Supervisor, I’ve built a proven track record in the fitness industry. I also hold certifications from AFAA, USATF, and RRCA, and have a vast experience coaching young athletes across many different sports.
Dominate Your Day
CrossFit Dominate is opening with a clear mission: make high-quality coaching accessible and help more people in our community train consistently. No ego. No chaos. Just a place where you can learn the movements, build momentum, and feel proud of your progress.
Helping our local community be fitter, healthier, and happier
CrossFit Dominate exists to help people in our local community build strength, energy, and confidence through coached training that meets you where you are. We’re here for the people who want to feel better day to day – more capable, more resilient, and proud of their progress.
That means clear coaching, smart scaling, and a welcoming atmosphere where you can learn the movements, train safely, and stay consistent. Whether your goal is fat loss, strength, performance, or simply feeling good again, CrossFit Dominate gives you a supportive place to put in the work.
Community
What our awesome members at CrossFit Dominate in Melbourne are saying.
How It Works
No confusion. No pressure. Just a simple start and a clear plan.
01
Book a free consultation
Tell us your goals, training history, and any concerns. We’ll answer questions and recommend the best next step.
02
Start with the right path
We’ll guide you into the right starting point, CrossFit classes, personal training, or a mix—so you feel confident from day one.
03
how up and build momentum
You train. We coach. You’ll get stronger, fitter, and more capable with each week you stay consistent.
